For the launch of a co-branded Merrell x Huckberry trail shoe, I worked with a stellar crew to capture lifestyle photography, video, and studio imagery. Our model, Gordon Clark, a wiry runner with a Zeus-like beard, is a Merrell ambassador and figurehead of the cool aura surrounding running. I was lucky to spend some time with Gordon in Austin after we shot the campaign in-studio and I peppered with him questions about running culture. The result was an article on Huckberry's journal. As someone who loves to run, this campaigns was a great opportunity to illustrate the feeling of freedom that running can spark, best exemplified by Gordon's springy gait and Ben Ono's trippy, cinematic cut.
Executive Producer: Me | Production: Oak St. Productions | Video: Ben Ono | Photo: Alex Souza | Talent: Gordon Clark | Additional Production: Jay Diley | Photo: Cole Garrett
