Huckberry's lead designer, Nick Kemp, collaborated with Johnny Cash's estate to make an exclusive apparel line – all in black. To prepare for the launch, I worked with Johnny Cash's estate as well as executives at Wasserman to produce a photo and video shoot at Johnny Cash's cabin, that included a video tour of the recording studio, as well as a photoshoot to capture the apparel.
Personal highlights were working alongside the talented people in charge of managing Johnny Cash's estate, and playing a few chords on Johnny Cash's "knock-around guitar," the workhorse guitar picked up by everyone from me to Soundgarden's Chris Cornell.
Production: Me | Art Direction: Abbey Cleveland | Video: Jon Desabris, Austin Hopkins | Photo: Matty Chatburn | Styling: Nick Kemp
Johnny Cash's knock-around guitar.
Setting up the shot with John Carter Cash.
