72-hour is a content series dedicated to highlighting the features of Huckberry’s 72-hour t-shirt, a tee made with merino wool so that it can withstand even the craziest weekend adventures.

As a producer my role is to work with a team of creatives to figure out new ways of bringing the 72-hour promise to life. I source locations, find talent, pull permits, fine tune our capture strategy, and work with a unique cast of characters to weave together a 72-hour adventure that will allow our crew to legitimately test the merino in the natural elements.